THT brings globally renowned Superbrands to Nepal – The Himalayan Times – Nepal’s No.1 English Daily Newspaper

KATHMANDU, OCTOBER 28

The Himalayan Times has officially signed an agreement to host Superbrands Nepal 2025 marking a significant milestone in expanding the global legacy of Superbrands.

An agreement was signed recently between Shariful Islam, Chairman of Superbrands Bangladesh, and Ravin Lama, Managing Director of Himalayan Times in Dhaka. Super brands Bangladesh has the Superbrands rights for south Asia.

This partnership will bring the globally recognised Superbrands platform to Nepal for the very first time, celebrating the most trusted and respected brands from these nations.

Superbrands, founded in the UK in 1994, is the world’s largest independent arbiter of branding. A Superbrand is defined as a brand that has established the finest reputation in its field and offers consumers both tangible and emotional advantages over competitors.

Earning Superbrands status strengthens a brand’s positioning, enhances prestige, and reassures stakeholders of its market leadership.

Globally, Superbrands has recognised nearly 45,221 brands across 90 countries, with over 645 publications profiling the journeys of these leading names.

BBF is licensed to host Superbrands in 10 countries, a responsibility that reflects both the organisation’s credibility and its capacity to understand diverse markets.

Shariful Islam, Chairman of Superbrands Bangladesh, said: “It is a proud responsibility for Bangladesh Brand Forum to host Superbrands in 10 countries, allowing us to engage with and learn from ten dynamic markets. We are especially honoured to collaborate with Ravin Lama, who we believe is the best host to inaugurate Superbrands in promising countries like Nepal.”

This landmark agreement follows the success of Superbrands Bangladesh 2025–26, which was unveiled on 20 September 2025 at a distinguished gala held in Dhaka.

The event honoured 49 of Bangladesh’s most influential and reputable brands, representing excellence and consumer trust across diverse industries. It marked the unveiling of the fifth volume of Superbrands Bangladesh publication, which profiles each recognised brand and serves as a valuable resource for leaders in advertising, marketing, brand management, academia, and media.

Through this collaboration, Bangladesh – with five Superbrands editions already completed – will play a pivotal role in supporting the inaugural edition of Superbrands Nepal and strengthening regional ties and advancing the global recognition of brand excellence.