Sony and Honda Expand Afeela With New Electric SUV

Sony and Honda are preparing to take the next step with their joint EV venture, Afeela. After showcasing an electric sedan, the two companies now want to develop an electric SUV. This move signals growing ambition as they aim to compete in the crowded premium EV market.

The Afeela Partnership Continues to Grow

Afeela was created by combining Sony’s expertise in software, sensors, and entertainment with Honda’s vehicle engineering experience. So far, the focus has been on a sleek electric sedan. However, market demand is pushing the partnership toward a more popular SUV body style.

Why an Electric SUV Makes Sense

SUVs dominate global EV sales. Buyers want higher seating positions, more cargo space, and everyday practicality. By moving into the electric SUV segment, Sony and Honda can reach a much wider audience than a sedan alone.

Software and Technology Take Center Stage

Sony plans to make technology the core selling point. Advanced driver-assistance systems, immersive infotainment, and smart connectivity will likely define the Afeela SUV. Because of this, the vehicle may feel closer to a rolling smart device than a traditional car.

Honda Handles the Engineering

While Sony leads the digital experience, Honda takes charge of vehicle development. This includes the platform, safety systems, and driving dynamics. Honda’s experience helps ensure that the Afeela SUV delivers reliability along with innovation.

Entering a Highly Competitive EV Market

The premium electric SUV space already includes Tesla, BMW, Mercedes-Benz, and several Chinese brands. Sony and Honda must clearly differentiate Afeela to stand out. Technology, user experience, and brand image will play a major role.

Afeela’s SUV Could Define the Brand’s Future

An electric SUV would give Afeela stronger market presence and long-term growth potential. If executed well, it could showcase how consumer electronics and automotive engineering can work together. This project may shape how future EV brands are built.