Jeep Drops Plug-In Hybrid Wrangler & Grand Cherokee

Jeep has officially ended the plug-in hybrid (PHEV) versions of its popular Wrangler and Grand Cherokee models. This decision comes after limited consumer demand and rising production costs. Consequently, Jeep will now focus more on fully electric vehicles and conventional gas-powered SUVs.

Why Jeep Dropped PHEVs

Initially, Jeep introduced the Wrangler 4xe and Grand Cherokee 4xe to provide a bridge between gas-powered engines and electric mobility. However, most owners relied heavily on the gasoline engine instead of using electric-only mode. Moreover, low sales figures made continuing the PHEV program financially unviable. Therefore, Jeep decided to shift its strategy toward models with higher growth potential.

A Clear Shift Toward Fully Electric SUVs

As a result, Jeep is now investing in fully electric SUVs such as the upcoming Jeep Recon and future Wagoneer EV models. These vehicles aim to combine Jeep’s signature off-road capability with zero-emission driving. Furthermore, Jeep plans to expand EV charging infrastructure partnerships, making electric models more practical for everyday use.

Implications for Current Owners

Current 4xe owners can rest assured because Jeep will continue to provide service, maintenance, and warranty support. However, buyers hoping to purchase new PHEVs will need to look at remaining dealership inventory or consider switching to fully electric alternatives.

PHEVs in the Broader Market Context

Jeep’s decision mirrors a larger trend. Across the U.S., automakers increasingly phase out plug-in hybrids in favor of fully electric models. Meanwhile, consumers are showing a stronger preference for pure EVs due to longer range, lower running costs, and growing charging networks.

What This Means for Jeep’s Future

Jeep’s PHEV exit signals a clear commitment to electrification. By focusing on electric SUVs with advanced range and off-road capability, the brand hopes to attract environmentally conscious drivers without sacrificing performance. Ultimately, Jeep aims to remain competitive in the fast-changing EV market.